Only Smart And Educational Toy For Your Kids!


Stage-based play essentials for your child’s developing brain!


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Smart Toys

We did all the research so you don’t have to

We’re here to help you feel confident you’re giving your child the best play products for their developing brain. Designed by child development experts.

What Do We Do

We design our products with a team of experts, academics, and researchers in order to support your child’s brain development at each important stageā€”so they can play, learn and grow to be their best selves.

Don’t Take Our Word For It!

Victoria Shaw

“I have 2 children that were never interested in playing sports.It was so difficult to keep them away from the computer.However, I decided to give them a give them just few toys from SellyToy. It was so much fun and a great way to boost their motor skills.I’m so happy that I chose to give this to my kids. Overall, I would highly recommend this store.”


Tomas Russell

SellyToy is an innovative store that gets your child to use his/her imagination, learn new skills and increase brain activity. It’s suitable for kids of all ages and also toys from this store are perfect gift for your little ones, nephews and nieces on their birthdays or on other special occasions.

Sara Pearson

My son is 2 years old and I started to introduce him to different toys that would help him develop and think differently. I was lucky to find SellyToy, a versatile learning store selling toys that stimulates kids from a young age. These toys are specially designed to strengthen kids’ hand-eye coordination and it teaches them to count, learn shapes and colors, and understand simple cause and effect relationships.

Drop Us a Line

Don’t be shy. Let us know if you have any questions!

Expert Customer Support

We understand how important it can be to have a knowledgeable person to answer your questions when it comes to spending your hard-earned money.

If you have any questions about our products or if you need some assistance, our customer support team will always be happy to help, since there is no negotiation regarding your satisfaction.